Experience Strategist/Social Lead and Social Media Community Manager & at TBWA\WorldHealth
January 2022–Present
After graduating, I accepted a position with TBWA\WorldHealth as their first Social Media Community manager where I would manage and moderate all social accounts for the agency. Since at the agency, my role has transitioned into much more and I now work as an Experience Strategist and Social Lead across agency clientele—contributing to shaping comprehensive strategies that prioritize the customer journey and experience
Experience Strategist and Social Lead - What my role consists of:
As Experience Strategist and Social Lead, I specialize in developing customer-centric marketing strategies that deliver exceptional consumer and HCP experiences. I bring expertise in market research, customer journey mapping, and campaign development to help clients achieve their business objectives. With a focus on measuring campaign effectiveness and staying up-to-date on industry trends, I am committed to helping deliver impactful results for the clients our agency represents.
Social Media Community Manager - What my role consists of:
As a professional in the field of social media management, I leverage various content management tools to increase and sustain social engagement and dialogue. Additionally, I assist clients in designing effective social media campaigns, as well as identifying and curating suitable partners to enhance their social media presence.