Social Media Coordinator + PR Chair at Pretty Girls Sweat—Temple University
October 2020–May 2021
Fitness has always been important to me, so when I was asked to help relaunch Pretty Girls Sweat at Temple University’s campus as the Social Media Coordinator and PR Chair, I was over the moon!
Pretty Girls Sweat is a sisterhood with the mission to make fitness fun, cultivate a community of active women, unite + empower women through fitness, flip the ingrained negative perceptions that sweat holds, train future health leaders, fight childhood obesity, and launch careers for the next generation of health journalists and media professionals.
What my role consisted of:
As the Social Media Coordinator and PR Chair, I prepared, implemented, and monitored Pretty Girls Sweat’s social media strategy to increase brand awareness, encourage student involvement, and drive website clicks through Temple University’s chapter. I also advertised upcoming events, member registration, and highlighted general members to increase engagement across social media platforms.
Check out the Instagram feed I curated below! ⇩
Pretty Girls Sweat Temple University IG Feed:
